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Labels: Madonna
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Kelly Osbourne has been unveiled as the new face of Madonna and her daughter Lourdes' fashion line, Material Girl.
While the 26-year-old reality star/ actress didn''t seem to be wearing much in the way of Material, she looked cute and edgy in a pair of black high-waisted shorts, a cropped denim shirt and a Madonna favourite - a funky bra.
The ads were shot in Manhattan's East Village neighborhood, reports the Daily Mail .
With her many tattoos on show, the blonde starlet showed off the style that had the mom and daughter designers gushing when they announced she was set to front their new campaign.
Osbourne hurriedly took over from Gossip Girl wildchild Taylor Momsen, 17, who proved slightly too edgy after she described the range as similar in style to that of a "high-class hooker."
"Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love," Madge as said.
"I take so much of my style from Madonna in the 80s," Osbourne told People Magazine.
She also pointed out her favourite accessories.
"The shoes - there's a pair of nude heels that I'm really obsessed with. There's so much stuff in it that's so me and what I wear. There's a leopard dress that I get to wear next that I'm excited about. I love prints," she said.

The pop star, who is also a famous follower of Jewish mysticism Kabbalah, gave the Jewish Big Brothers and Sisters scheme $10,000 in 2009.
The charity, based in Los Angeles, runs mentoring programmes for Jewish children.
Of the nearly $2.9 million the singer donated to different causes in 2009 through her Ray of Light Foundation, a vast proportion went to organisations with links with the Kabbalah movement.
She gave $2.25 million to Raising Malawi, which she set up with Michael Berg in 2006. Mr Berg is the son of Rabbi Philip Berg, the spiritual leader of the Kabbalah Centre.
Madonna also made a $200,000 donation to Spirituality for Kids, an offshoot of the Kabbalah Centre which in 2008 ran into controversy for trying to access schools in Britain and the United States.
Source: The JC

"I have a history with Mexico," the 52-year-old pop star told Reuters. "I have a connection that I have always felt anyways because of my love and interest in Frida Kahlo."
The gym, called Hard Candy Fitness, was named after her eleventh studio album "Hard Candy." Working out in the gym costs around $160 a month.
Source: WSJ

The Material Girl, 52, was allegedly seen kissing her choreographer, Brahim Rachiki, 33, at a nightclub last week in New York.
The singer and Rachiki, who is 19 years her junior, were reportedly seen passionately kissing each other in front of other clubgoers.
A source said: "They came in together and were holding hands in a private area. Madonna got up and was dancing for an hour straight before going back to her man. They immediately started making out in front of other guests."
Rachiki is well known in the music business.
In addition to working with Madonna, he also choreographed for Michael Jackson and collaborated on the King of Pop's concert and movie, This Is It!
Source: Daily Mail

The 52-year-old has featured in several campaigns for the design duo in recent months.
Without retouching:
With retouching:
Source: Yee
Madonna looks like a hot 25 year old in her new D&G ads - until you see the shots without the airbrushing!
Madge has once again been the victim of a shock internet leak which reveal the true face of the Queen of Pop.
'Before' photos from the shoot show the real Madonna - looking much more like a 52 year old is supposed to.
Forget wrinkle-free perfect skin; without digital tricks Madonna has bloodshot eyes and fly-away hair.
But the biggest spot-the-difference has to be those arms - sure she's got tone, but check out those veins and sagging skin!
No one can deny that with or without the airbrushing, Madonna is still an attractive lady.
Here is Gossip Girl star Taylor Momsen performs at the launch of Madonna's Material Girl fashion collection at Macy's in New York.

Madonna teamed up with her daughter Lourdes and the Iconix Brand Group to create the junior collection, which will be featured in Macy's stores.
Source: MTV

Source: Interview
Pop diva Madonna will be launching a new clothing line at Macy’s in conjunction with Iconix Brand Group Inc.
The fashion line will be called “Material Girl,” after Madonna herself and will hit stores just in time for the back to school rush.
The first line of clothes will be a juniors collection line to debut in up to 200 Macy’s stores this coming August.
Madonna and her teenage daughter Lourdes Leon designed the line of clothing, along with input from Iconix designers.
“Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide,” Iconix Chief Executive Neil
Source: dB Techno
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